You're running an eCommerce site and your goal Latest Mailing Database is to convert as many potential customers as possible! What good is an optimized PPC or advertising campaign, if you're losing customers through the purchase process? Checkout issues are the number loss Latest Mailing Database leader for the majority of eCommerce sites. Technically speaking, we refer to this as "cart abandonment." For the purposes of this discussion, we won't Latest Mailing Database get too technical however.
In my experience, most Small Business owners (and even a lot of the Big Brands) have yet to master the basics so that's where we'll begin. Latest Mailing Database Here's a couple tips to help you begin to analyze your eCommerce site's check out process. 1. Get an objective perspective. Chances are you've spent hundreds of hours creating, building, and optimizing your Latest Mailing Database eCommerce site. You're too close to the problem. We've all had times where we are editing page content for example, and we review and re-read it dozens of times Latest Mailing Database and each time miss the same type-o. Ask your friends, colleagues, family, even Latest Mailing Database strangers, to go to your website and make a purchase, and report their feedback to you.
Make it easy to buy. Remember, your number one objective after Latest Mailing Database a customer has decided to make a purchase, is to get their money as quickly as possible! The most beautiful product photography or site content means nothing if Latest Mailing Database your customer can't easily find the "buy now" button. Pay attention to the flow and navigation of the check out process as well. We read left to right and top to bottom. For example, Latest Mailing Database don't put a button to continue check out button on the left side of the page if the customer needs to fill out information on the right side of the page. 3. Don't distract the customer.